Elizabeth Diamond Co.
ABOUT THE COMPANY:
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Based in Dayton, Ohio, Elizabeth Diamond Co. remains the go-to choice for bridal and fashion jewelry for the surrounding area. ​​​
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ABOUT THE PROJECT:
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To increase online sales, the company revamped its website and highlighted its expertise through engaging blog posts.
COPYWRITING GOALS:​
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establish a professional and approachable brand
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educate discerning buyers with blog posts
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make all copy consistent across pages
The Kind Of Love That Lasts A Lifetime
TAGLINE:
New and improved!
About Us...
Cherishing the classic and embracing what is new has remained Elizabeth Diamond Company’s inspiration since opening in 2001.
Sonu Misra has curated a showroom of the industry’s finest designers, offering an option for every desire. With a knowledgeable team of jewelry experts, the EDC family is committed to matching clients with exquisite design and workmanship.
Whether you're ready to take the next step in your relationship or whether you're seeking a one-of-a-kind heirloom, EDC’s extensive in-house services will have all your needs met.
Voted Active Dayton’s “Best Jeweler” for 4 consecutive years, EDC continues to build its loyal clientele and never settles on anything but the best. At EDC, you’ll find everything you need to celebrate all of life’s special moments.
COMPANY BIO:
Shortened and enhanced to highlight accolades and years in the industry.
Custom Jewelry Guide:
The Drawing Board
Ready to bring your dream jewelry piece to life, but don’t know where to start? At EDC, our professional team of design connoisseurs is specialized in guiding you through the entire process. Though bringing an idea to real life may seem daunting, here are some easy steps to help capture the individualized essence of your creation:
Personality is Key
Discover Inspiration
Know Your Elements
In order to create a piece as unique as you, adding a personal flair to the design process is a must. Harvesting and developing strong opinions of likes and dislikes will help our design team create your one-of-a-kind masterpiece.
There is no limit to where inspiration can take you when it comes to custom jewelry. Textile patterns, nature, and art can all be used as a baseboard for design creation. Don’t be afraid to create a mood board to explain your vision - our expert team will be able to help you navigate all of your ideas!
Identifying the type, materials, and stones desired for your custom creation might seem like a hefty feat. But when drawing from inspiration and your personal style, the decisions will become crystal clear. With the help of our knowledgeable team, you’ll be able to articulate and envision your dream design with ease!
ADDITIONAL COPY:
The client's previous website was filled with resources but came across as information overload. We researched what information was most was most vital for prospective buyers and restructured the copy to be more CAPTIVATING and engaging.
A (Hopeful) Romantic's Guide To Engagement Rings
So you know you’ve found your person, but are clueless about how to choose a ring. Step one: make a trip to Elizabeth Diamond Company, where our expert team will walk you through the process step-by-step.
With this simple guide, you can have a general understanding of the different components that go into choosing the perfect engagement ring that will make your person say “YES!”
CUT
Princess Cut
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Also known as a square cut, this is a bold and modern style for an engagement ring. It follows the natural rugged shape of diamonds, but highlights 90 degree angles for each corner.
Emerald Cut
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For a unique cut, an emerald shape is the way to go. This option plays with the diamond's natural shine through its cuts. It’s important to note that the shape of this ring will often show any inclusions or color the diamond may have, thus this shape is more suited for diamonds with high clarity and low color values.
Round Cut
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This classic and timeless option naturally encapsulates the diamond's shape while also capturing a gorgeous sparkle.
Pear Shape
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The dramatic pop of a pear shape let’s the diamond do the talking. As a cross between a round and marquise cut, this shape also features a tapered end making it incredibly classy. Due to the nature of the pear shape, it is best suited for larger stones - we would recommend at least 3 carats or above.
Oval Cut
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Similar to the round cut, the Oval is an elegant option that shows off the size of a diamond. This cut is best suited for diamonds over one carat.
COLOR
Though color distinctions in diamonds may be unseen to the naked eye, precise knowledge of color significantly impacts the diamond’s quality (and price).
The most widely used system to analyze a diamond’s color is the GIA color grading system:
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The most highly valued diamonds are colorless (graded as a D), indicating a diamond that is structurally perfect and chemically pure. By using a precise lighting and viewing method, EDC’s diamond experts are able to make the grading process as seamless as possible.
CLARITY
Another aspect used to assess a diamond’s value is its clarity. When viewed under 10x magnification, a diamond’s internal (inclusions) and external (blemishes) can be examined. As diamonds are fortified under high pressure and heat, it’s rare to exhibit flawless characteristics. But, diamonds with less inclusions and blemishes are rated with a higher value.
Here’s a look at the GIA Clarity Scale, with visual examples on how minor nuances in a diamond may reveal themselves under a microscope:
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CARAT WEIGHT
Carat weight depicts the weight of a diamond. Generally, heavier diamonds are priced higher due to its rarity, though it is important to note that other factors (color, clarity, and cut) also play a role in the diamond’s value.
SETTING
MATERIAL
Halo
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Nothing screams eternal love more than a halo setting. Most notable for highlighting a center stone with a “halo” of tiny stones, this breathtaking setting eludes a sophisticated glamor.
Solitaire
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The classic solitaire setting lets the stone be the center of attention. As the stand-alone feature of this option, this setting often signifies strength, purity, and love.
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Side-Stone Rings
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Just as its name depicts, this setting is known to have stones on the band, ultimately leading up to the centerpiece. Representing togetherness and union, it is said that the stones on the band stones showcase the support of two people coming together.
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Three-Stone Rings
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Similar to side-stone rings, three-stone rings have a stone on each side of the band, highlighting the middle stone.
Gold (yellow, white, rose)
This elegant and timeless option is a traditional choice for wedding bands, but due note that durability can vary. Higher valued gold tends to be more fragile, whereas lower values can be more hardwearing.
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Platinum
As the strongest precious metal, platinum is a highly durable and reliable material for wedding bands.
Palladium
This is a more wallet-friendly alternative to platinum. Though it is durable, it can be prone to scratches.
Sterling Silver
Though luxurious, sterling silver is accompanied by a high up-keep. For this reason, it is better suited for fashion jewelry rather than every-day wear.
Titanium
This strong metal is a great choice for durability and is accompanied by a low-upkeep. Accurate sizing is a must for titanium as resizing is not possible.
Tungsten
Similar to titanium, tungsten is durable and less expensive than other alternatives. Resizing is also not possible with this metal, and do keep in mind that although wear-resistant, it can be brittle.
PERSONALITY
Of course, the most important thing to keep in mind is your partner’s personal style. As a piece that they will be wearing for a lifetime, ensuring versatility, timelessness, and personality is key to proposing to your forever love!
Forever Starts Now - Visit EDC To Get Started!
BLOG POSTS:
Understanding that prospective buyers may not be fully informed about shopping for jewelry, we decided to dedicate blog posts to highlight frequently asked questions. This helped in establishing the client as a trusted industry leader, while also creating a more organized method of sharing content FOR the website.